Grocery prices increased 12.2% in the last yearthe largest spike since 1979, according to the Bureau of Labor Statistics.

Coupled with the rising costs of just about everything else, families have started making hard choices: 44% of Americans have cut back on their grocery budget in the last three months due to inflation and higher prices, according to a new study by Datassentials, a food-focused data analytics firm. For families like Kasia Poleps, this means relying on food pantries to feed their families. 

I have found a church that does a weekly food pantry that gives out mainly produce, which helps out a lot, says Polep, a 41-year-old full-time caregiver from Illinois. Polep and her husband care for their four children and her adult brother, who has multiple sclerosis, so their budget was already stretched thin before prices started rising. Inflation has made it even more difficult for them to get by.


But its not just Polep, nearly all shoppers are feeling the burn: 80% say the increase in the price of groceries is noticeable, according to the study. Over half of those surveyed, 61%, plan to change their shopping habits, with women and baby boomers being most likely to implement new money saving strategies.  

To cut costs, I havent been buying things that arent absolutely necessary, says Debbie Szenda, a 53-year-old daycare owner in Illinois. She has started replacing national name brands with store brands for must-buy items. 

Nearly 40% of respondents save money shopping at stores like ALDI and the dollar store, as opposed to pricier national chains. Financial blogger Lauren Greutman is one of them. And she swears by couponing, a tactic over 36% of consumers surveyed by Datassentials also implement while shopping. 

Polep recently began scouring ads from multiple stores for coupons to get the lowest price available for each product she needs, as all major food groups have increased in price this year, according to government data. 

She grocery shops strategically for her family. When there is a sale on meat, I buy extra and put it in the freezer, says Polep. Shes not alone: 23% of survey respondents do the same thing. Some families, including Poleps, are even replacing meat with high-protein vegetarian options to reduce costs. 

We are doing more [meals] without meat, since thats one of the biggest jumps in price, she says. Indeed, poultry costs have increased 17.3% from a year ago, according to the U.S. Department of Agriculture Economic Research Service. 

Basically, there is no more making a list of what were going to have for meals. Its more on a day-to-day basis of, What do we have? What can I make out of what we have? says Polep. Truly its about one day at a time. If we are here tomorrow, its a beautiful day.

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