Movie studios are the most optimistic theyve been in years. The business has bounced back from the depths of the pandemic when most theaters were closed or doing paltry business. Grosses so far this year are up threefold from 2021, according to Comscore. The last two months felt like the good old days of summer thanks to a
handful of blockbusters like
Top Gun: Maverick.
for all the optimism, the business isnt back. Ticket sales are still down almost 40% from before the pandemic, and its about to get worse. At least in the short term.