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While some researchers are finding previously unknown ways in which sleep makes us who we are, others are exploring the tricky ethics of dream manipulation and its potential for growth…or marketing.

On this episode of Bloombergs Prognosis, we dig into the science connecting the quality of our waking livesas well as our emotional intelligence and even wisdomto how much we sleep. But as with everything, this critical component to our lives and the dreams at its core are being increasingly manipulated to make money.