Adidas x Peloton SS21 collection

Adidas AG and

Peloton Interactive Inc. are teaming up to create a co-branded apparel collection, seeking to tap demand for athletic gear as people look to stay active at home during the pandemic.

The German sportswear maker and the New York-based at-home fitness platform said the Adidas x Peloton SS21 collection marks the start of a collaboration between the brands. Items will be available starting March 25 on the companies websites and in select stores and showrooms, with prices ranging from $30 to $85, they said in a statement Thursday.

Adidas x Peloton SS21 collection

Source: Adidas

Peloton has become synonymous with the pandemic era, attracting a legion of fans with its technology-infused stationary bikes and treadmills. Peloton fitness instructors Robin Arzón, Ally Love and Cody Rigsby were involved in the design process for the 11-piece collection, which will feature neon hues, text graphics and nods to a 90s attitude, according to the statement.

Read more: Peloton Basks in Celebrity Love While at Bottom of Nasdaq 100

Adidas

said earlier this month that its targeting sales growth of as much as 10% annually through 2025 as it focuses more on e-commerce and sustainable materials.

    Before it’s here, it’s on the Bloomberg Terminal.

    LEARN MORE