That the Biden administration would choose a school as a setting and the first lady as its primary surrogate for the opening pitch of their ambitious sales effort was no coincidence.

Biden has been a teacher for three decades and continues to teach while serving as first lady, which makes her uniquely suited for touting the more than $128 billion being sent to local and state agencies for schools. And the administration knows it.

Shes an effective promoter of her husbands work and doing that at schools and seeing different approaches to safe reopenings makes perfect sense, a White House aide told POLITICO. Wednesday, shell be dispatched to New Hampshire where shell get a peek at how the Christa McAuliffe School in Concord is maneuvering the pandemic.

School reopenings have been the most politically vulnerable element of the White Houses response to the pandemic. Confusion over the administrations guidelines and metrics has been a persistent theme two-and-a-half months in. Even what a reopened school looks like is unclear.

Samuel Smith Elementary is a microcosm of how Covid-19 has ravaged the nations education system. To get inside the building, Biden walked through a thermometer check station that resembled a metal detector, saw a very empty cafeteria and said hello to 17 excited kids sitting at home while two others were in class on laptops surrounded by plexiglass. The entire time, the message was clear: Things may be miserable right now, but when the money in the bill gets out to the schools, it will all begin to change.

Biden herself put it much more delicately. Even with your best efforts, students cant come in every day. And this school, like schools across the country, cant fully reopen without help. So today, Im here to tell you: With the American Rescue Plan, help is here. Were going to open schools and were going to do it safely, she said.

Republicans have been unrelenting in their attacks on the administration for compromising on its promise to open schools in its first 100 days. And, in recent days, the administration has sought to clarify its positions, going so far as to suggest that it is revisiting some of the guidance on how far students would have to sit away from each other. It comes after a new study found students may only need three feet of distance instead of the currently recommended six.

Were looking at this carefully, Centers for Disease Control and Prevention Director Rochelle Walensky told reporters. As soon as we put out our guidance, among the biggest challenges that we were aware of was the fact that schools were having a hard time with the six foot guidance, and that, of course, prompted more studies to say: Is six feet necessary in the context of mask wearing? Were taking all of those data carefully and revisiting our guidances in that context.

Mondays visit was a chance to recast the debate away from questions about priorities and the influence of teachers unions and onto the avalanche of resources tucked into the relief bill President Joe Biden signed into law.

The first ladys tour was part of a larger coordinated and carefully planned campaign to own the bills narrative; or, as Vice President Kamala Harris put it on her swing through Nevada Monday, to give folks a lowdown on what is actually in the bill and what they are going to be getting out of it.

Hundreds of miles from central New Jersey, Harris visited a vaccination site at the University of Nevada-Las Vegas where she chatted with a nursing student as the student received a shot in her arm. Then she popped by a plant-based taco joint for lunch telling the workers that small businesses are the life blood of the economy.

Know that you’re entitled to this, file your taxes so that you can speed up the benefits that you’re going to receive, to talk to your friends and neighbors about getting vaccinations because we are speeding up the delivery and supply of vaccinations at sites like UNLV, Harris told reporters.

Harris husband, Doug Emhoff, got a tour of a Las Vegas food bank where the president told him hed come to the right place to start your tour because this is ground zero for the wrecking ball of Covid.

The president stayed at the White House on Monday. But he didnt leave the salesmanship entirely to others. He gave remarks on implementation of the bill, and announced Covid czar Gene Sperling. On Tuesday, hes headed to Pennsylvania, while his veep will hit Denver. Wednesday, Emhoff will be in Albuquerque. The president and vice president will close out the week in Georgia the state whose Senate elections in January gave Democrats the majority in the Senate and, with it, the votes to pass a relief bill of such scope.

Standing behind a lectern of his own this one adorned with the presidential seal, not a Help is Here Tour logo Biden tried his own soundbites for the sales job to come.

The administration, he proclaimed, is getting shots in arms and money in pockets.