Hey, if Twitter is making money from it, why not? Facebooks parent company, Meta, announced its own Twitter Blue-like subscription called Meta Verified on Sunday morning. Mark Zuckerberg took to his newly launched broadcast channel to share the news, saying the subscription service would give users a blue badge, additional impersonation protection and direct access to customer support. Meta plans to test the subscription first in Australia and New Zealand before rolling it out to other countries. When Meta Verified does come to the US, it will cost $15 per month through the company’s apps on iOS and Android. On the web, where app store commissions don’t apply, the service will be $12 per month.

The company told Engadget the subscription will only be available to users 18 years or older. Meta will also require a government-issued ID that matches the Facebook or Instagram accounts profile name and photo. Once you’re verified, youre locked in to that profile name, username, date of birth and photo. If you want to change, youll have to go through the verification process again.

The blue tick on Twitter does come with the cringe-inducing text of: This account is verified because its subscribed to Twitter Blue. (And you know I click to check.) Will Meta take a similar approach? And can we stop our egos from chasing that Instagram blue tick? And by we, I mean me.


Mat Smith

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